...
Hip-hop music
...
*Hip-hop music
...
-Hey, what's up? -How are you doing?
-Yesterday, you shocked them. It was crazy.
Even I was there like "wow".
-At first, I was panicking. -Really?
-Then, I admit, it was cool.
I forgot how much I enjoyed it.
-You know what? At the party, I was feeling a guy.
-Who?
-A little mustached guy, he told me it's his label, the label of the black guy.
-Are you serious? -I'm sure he's lying.
With his little mustache, his little belly, and all...
It catches my eye, all that, I'm sensitive.
I drop you off at work, you leave me stranded. Nice life you got.
How's it going?
-And you? -Yeah, chill.
We're knocking.
-How's William, the label boss?
-Very good, Stéphane. It's just the beginning.
-Starting a label in memory of Apash,
it's a very nice initiative, congratulations.
-Thanks, that's actually why I wanted to see you.
I received a letter from INPI telling us that,
actually,
you're banning us from using the name "Apash Music".
-Yeah, I filed a complaint.
The name belongs to me.
I always do that when I sign artists for 360 deals. It's common.
-I understand, but given the circumstances,
I was wondering if you could transfer it to us.
-We'll find an arrangement.
There will be a small compensation.
-A compensation?
-Yeah. It's partly thanks to me if this brand
can make money.
-We're talking about Apash, after all.
-No, no, don't worry.
I won't ask for much. I know what you've been through.
Take your papers back,
I'll make you a proposal very soon.
-Okay.
Alright.
...
-We have this model in 42.
-That's the one I wanted.
-Sorry, miss. -It's okay, thank you.
Have a good day. -Thanks, same to you.
Goodbye. -Goodbye.
-Girl... -What do they want, the two of them?
-Who?
Who cares, you're on Soolking's social media.
-What? -You're on social media.
You're reposted by big French rap accounts.
Look,
Fred from Sky, look, look,
Mastar...
Check the views.
You're too strong.
It's crazy.
-Bro, this is insane.
The video has been out for 5 hours, it’s about to hit a million.
It's trending, my dude.
-If she doesn't get back into music with this, I don't understand anything anymore.
-Come on, huh.
-Sara, how are you? -No, not at all. The freestyle video,
needs to be deleted. -What?
Wait, there's something I don't understand.
Did you see? Everyone wants to know who you are.
-That's why it needs to be deleted.
-Why? It proves you have something to do in rap.
-I'm not interested.
-Why?
-William, rap, I've already done my part. Now, please delete it.
-Come here. -But leave me.
-Sorry.
-Okay, I'll do it. I'll do it, don't worry.
-Sara, sorry, he's been calling you all this time.
-I'm coming, my love.
One minute, mom's coming. William, I don't want
to tell you my life story.
But it's not for nothing that I stopped music.
I told you it would only take a minute.
He sighs.
Murmurs
...
-How are you, family? Doing well or what, my guy?
How's it going? Feeling good?
He knocks.
-Oh, what's up! -How are you?
-How's it going? -All good?
-How's it going or what? Chill?
*Hip-hop music
-Feeling good?
...
-Oh!
-How's it going or what? -How are you, my bro?
It's been a while.
How's the H? Are you doing okay?
-What you're doing with your brand is heavy.
-Thanks. When's the movie? -Everything's in place.
I'm also handling the soundtrack. It's going to be a big event.
-Oh yeah? Come on, let's talk about it at the studio.
-Go ahead, okay.
-Tulsa, will you play for me?
...
Come on, relax, my brother.
So, tell me everything.
-Are you still in contact with Karnage?
-No, why? -He set me up.
At my place, calibrated and everything.
For a deal of 400,000 euros we were supposed to do.
And since it was your guy...
-No, no, you wanted to do business with him without involving me.
He's street, not rap.
Now, you're all alone.
And you'll manage on your own.
-First, why
did you post the video without his permission?
-Wait, Inès, for me, it was a positive thing,
I wanted to show him she has her place in the game.
-And what did she say?
-She told me she didn't want to rap anymore.
-She doesn't want to, she doesn't want to. What do you want me to do?
-Did you know she had a kid?
-No, I didn't know.
-I feel like she wants to go for it,
but there's something holding her back.
Inès, you need to talk to her.
-I'm no longer dealing with rappers, that includes female rappers too.
-I'm just asking you to talk to her, try to understand.
She'll trust you.
After that, we'll find her another manager. Just, please,
do this for us.
She sighs.
-He looks like you.
How old is he? -7 years old.
-Are you raising him alone?
-Yes, his father died shortly after he was born.
The guys removed the video.
-Yeah, I saw.
-They didn't mean any harm.
They just wanted to prove you belong.
-I know, don't worry.
-And I think so too.
-Yeah, but that's not all.
-Go ahead, tell me.
Sara, I'm not here to sign you. I'm just trying to understand.
You have talent, a label is interested in you,
and you outright refuse.
-Do you remember when we met 8 years ago?
-Yeah.
-I was in a group in Marseille.
We had a guy managing everything, making all the decisions.
He had legal troubles and bad stories.
That's why I tried my luck solo.
-What happened?
-It drove him crazy.
He started destroying everything in my life.
-Where is he now?
-In the closet, for a good while, I hope.
-So, what's stopping you? It was a long time ago.
Think of this as a new opportunity.
-Inès, we’re going to speak in French.
Rap is just trouble.
So a girl, and plus, with my kid, forget it.
-Listen,
you do what you want, but I know this game
and you’re made for it.
You should let the guys show you
what they want to do.
I give you my word as a woman that they’re not thugs.
-And what happened to their guy Apash who got shot?
-For Apash, it started from an old fight.
His past caught up with him.
Huh?
-Liam?
My love,
it's time, let's go.
-Hey, Sara,
if you go back, it would be an honor for me
to be your manager.
-Did it go well?
-Yeah, it’s fine. -Did you have a good afternoon?
Did you say goodbye? -Yeah.
-Do you know what mom will do tonight? Burgers.
Notification
*-Mastar, you're not answering anymore? You son of a bitch, go.
I hope you're counting on my money.
I won't forget you, I'm not your bitch. Got it?
*Rap music
...
-Inès did the job.
We'll see Lalpha at the office tomorrow. We’ll need to be good.
-We'll do as I told you.
-How? -Like an American.
PowerPoint, some drinks,
For a snack, we put on nice shirts.
She's going to sign right away.
-OK, Brahim. We'll do that.
-Are you sure you want to go with her?
-Yeah. Why do you ask?
-I don't know, we haven't even
talked about it together.
We've never done a session with her.
We don't know what she's worth.
-Sno, she has charisma, she's stylish, smart.
And you heard her rap at the party.
There's a way to shake up the game.
-That's true, she raps well. But I'm going to speak to you clearly.
No matter how many of my best tracks I show her,
you can pay her all the marketing you want,
a super talented girl will always sell less than an average guy.
-Oh yeah? And Diam's, then?
-And besides Diam's?
-Sno, you can't leave us.
You're the godfather of the label,
this will be our first album.
-What do you think?
-Honestly, you're right, but she's talented, the girl.
Notification
-What?
-OK.
-Oh, the bastard.
-What? -Check out the email
we received.
-That's not serious.
-What's going on?
-Cicheman is making us an offer to sell us the name Apash Music.
-He asked how much?
-200,000 euros.
-Son of a bitch.
-Tell me, Sno,
do you work with his artists?
-Yeah, I work with rappers signed to him.
-Could you talk to him?
-No, I only deal with the music.
If I get involved in fights, I won't work with anyone anymore.
Sorry.
-Come on, come with me, I'll talk to him.
-What do you want to do? -Don’t worry,
he’ll listen to me.
-Master?
Don’t go too far with Cicheman.
...
-Good evening. -Good evening.
...
What are you doing here?
-Stéphane Cicheman, it's been a long time.
-What are you guys doing?
You're not going to put pressure on me, are you?
-No, we just want to have a quiet chat. Are you coming up?
Come up, it'll be quick.
...
What are you doing to us?
The guys want to do something
in honor of Apash and you're asking them for 200,000 euros.
-Yeah.
It’s become a brand that makes money.
You know that very well.
-After everything that happened,
what you're doing isn't right.
-Listen carefully, because of them,
I got kicked out
like a dog and I lost a lot of money.
-It's not our fault.
-Exactly, yeah.
He sighs.
Is it over now?
Can I go down? -Do you want to go down?
He wants to go down, buddy.
Screeching tires
The engine roars.
...
Horns honking
-What are you doing?
-You wanted to go down, right?
-Stop. What are you doing?
No.
No, Mastar, don’t mess around!
Stop!
Damn, stop!
Stop, damn it!
You guys are crazy!
Shouts
Get me back up, damn it!
-Son of a bitch, then?
How much is it? Do you want to make money off a dead person?
-No, I don’t want anything.
I don’t want anything,
it’s fine, it’s fine.
-Alright, we’re bringing him up.
Mastar, it’s good.
-Bring me back up.
Mastar, bring me back up!
I don’t want anything!
...
-So, you see it wasn't complicated?
I'm warning you, try calling the cops,
I’ll send teams, they'll screw everyone around you.
Come on, get lost.
Get lost!
-Master, we don't do that, us.
I don't want any trouble like that.
-Thank me for the papers, already, right?
Don’t make that face, you have to act like that with this kind of bastard.
Come on, let's go.
*Rap music
...
-Are you okay? -Yeah, and you?
-Yeah. -Shall we go?
-Yeah.
-Sara, you know we really want to work with you.
We thought of lots of things
to convince you.
-OK, I’m listening.
-As for the contract, it’s solid.
It covers 3 albums
with an advance of 50,000 euros.
-OK.
-We want to reassure you about our strategy, let’s be honest,
it’s harder
for a girl.
Here’s what we’ve prepared.
Brahim.
-Go for it, zebi.
-Here. Lalpha.
A name like that should come with a visual
that blows everything away.
We asked Fifou, he already gave you that.
-OK.
-Lalpha with a big A.
You know, like in
Illuminati, a bit.
-For your look, we’re thinking
of something not too sexy
nor too street.
Like Chilla.
We think we can reach a much broader audience.
Like Imen Es or Aya Nakamura, for example.
For your first clip, we thought of a clean imagery, like Drake.
We will invest to get everyone on board. We found
a press officer we want to work with
and a community manager will handle your digital communication.
When the time comes, we’ll introduce you to a tour manager for your concerts.
-OK.
Thanks, guys.
Honestly, it’s cool. I see you’ve worked hard.
But I get the feeling
that it’s more you trying to reassure yourselves, here.
-Why
do you say that?
-You’re explaining to me what I’ll have to look like,
you’re imposing who I should work with.
We’re not talking about artistry here.
We’re only talking about marketing.
As if you were going to create a boy band without asking my opinion.
You’re already talking
about touring, but how am I supposed to do that with my son?
I thought today,
we’d talk about music.
My dream is to make an awesome album. A classic.
The rest isn’t
essential.
-We’ll talk about music, don’t worry.
Sno isn’t available right now...
-No, I’m sorry.
I’m sorry, I had
doubts and you didn’t convince me.
I’m sorry.
-Were we that bad?
-Yet, the PowerPoint,
it was good. I admit, I struggled at first, but...
-It’s true you were
a bit clumsy.
That’s not
the only problem.
*Rap music
...
-Are you okay?
-Look, there’s Mastar.
-Bro.
-How are you, Ousmane? -How’s it going, bro?
Nice to see you. -You’re well preserved.
-Relax, bro, it’s you.
How are you guys?
Good?
-Go ahead, sit down.
-Manon, take care of them.
-Are you doing well, your reintegration?
-It’s a bit like home here, bro.
-That’s kind.
-I’m serious. The mandate you sent me did me good.
-What did I tell you? Once out, I’d treat you well.
I keep my word.
-What do you need?
-A little thing.
-Whatever you want. What's going on?
-Your little one, Karnage,
he's on my side. -How serious is it?
-We need to shut it down, that's all.
-Don't worry about that, he's my little one.
I'll talk to him, and he'll listen to me.
-Thanks, you're a good one.
-No worries.
-Check the invoices.
Okay? See you tomorrow.
Peace. See you tomorrow.
-See you tomorrow. -Yeah.
-Are you okay? -I'm fine, and you?
-Are we talking?
-I'm going to get Liam.
-I'll come with you.
-Go ahead.
-We all understood very well what you told us yesterday,
I admit we were very clumsy.
So, I have a new proposal for you.
-I shouldn't get involved in that again.
-Please, just listen to me. This contract is tailor-made.
You'll have all the time you want to make the album you want.
You'll manage your image.
Artwork, marketing, promotion, you approve everything,
we'll just give our opinion.
And if there's a tour,
it will depend on your availability regarding your son.
Oh yes,
you keep 80% of the sales.
-How do you feel about all this?
-I'll give you an advance of 25,000 euros
and Apash Music keeps the publishing rights.
-Streams and records are for me,
and the rights to ads with my songs, are for you?
-Exactly.
You just have to make music, and we’ll make it explode.
-Honestly, that’s interesting.
-I can't do better.
I'll give you time to think.
-Alright, I’m leaving.
-Hey, you know where to find us.
-Well, my son,
it's time, we'll read more tomorrow.
Right?
Get comfortable, you're going to be cold. Here, get comfortable.
Good night, my love.
Good night, my heart. -And my song?
-Your song? Very good, but you sleep afterward.
-Yes. -Alright.
*Soft music
Sleep tight, sleep tight
The sandman has arrived on a motorcycle
Sleep tight, sleep tight
Mom is watching over you
You are her best buddy
Go to the land of dreams
And don’t be afraid
We will fly over the world We will eat clouds heartily
Your foot, my foot My little piece of me
We don’t live a castle life
But you have all the makings of a king
Sleep tight
Mom is watching over you I will never leave you alone
Are you happy? -Yes.
I like it when you sing.
-Would you like me to sing every day?
-Yes.
-I love you.
It’s time.
Have sweet dreams, see you tomorrow.
*Rap music
...
-Oh, guys. -Ousmane, is he here or not?
-Wait, don’t move.
Ousmane, Karnage is here.
-Let him in.
-Go ahead, come in.
-Did you want to see me?
-My little bro, it’s been a while.
-What’s up?
-As you can see, I got out of the hebs,
I’ve resumed my activities.
And I’m thinking about my guys.
I saw you’re doing well. -We do what we know
how to do.
-I have a proposal for you.
-Go ahead.
-I’ve got some product coming up from Malaga, a big shipment.
I’ll give you half to resell. -Gifts don’t really exist.
-It’s not really a gift, bro.
If the product suits you, we’re in this together
for what’s next. -What do you want?
-Just, leave Mastar
alone. -That son of a bitch told you to go back
into my head?
-Mastar’s been my guy for a long time.
He’s into his movie deals.
He’s doing what he can, leave him alone.
-I don't give a damn.
-Hey, hey!
I'm asking you for a favor.
Don't forget what I did for you at Fleury.
You wouldn't want us to be mad at each other, huh?
Huh?
-Go ahead, it's okay. I get it.
We're together, there's nothing.
-That's good, bro. That's good.
That's it.
-It's awesome here.
-Come on, I'll show you around.
Do you see this? That's a console.
Not a video game console, like Xbox, PlayStation or whatever.
These are professional-grade setups.
Crystal-clear sound.
I'll show you the booths.
-Do you like it? You're going to spend time here.
-I'm so happy.
-Here, I introduce DJ Sno, the magician.
-Hi, how are you? -Nice to meet you.
-If you're okay, he'll make your album.
-Of course I'm okay, it's an honor for me.
-That's cool.
Welcome to Apash Music. Congrats, he really believes in you.
-Thanks, I can't wait. I'm going to give my best.
-Shall we sign this contract? -Let's go.
-Let's do it.
Inès, is everything set for you?
-It's good for me. Your turn.
-Here.
-Thanks. I'm keeping this pen.
I won't let go of it now.
-You need to initial the other pages.
-Wait, come here,
let's take a photo. -Yes, definitely.
-Yeah. -Exactly.
-Damn, this is heavy.
-There.
Are you moving closer?
Are you looking at me? Watch out.
1, 2...
There!
-Yeah!
-I listened to the tracks you sent to Inès,
you know, my former A&R.
I came across the video of the turntable
that you guys stole from Apash.
-Cicheman, let me tell you something.
We don't talk about the dead, we have respect after all.
But Apash, he deserved it, that son of a bitch.
-What did you think of Yamar's tracks?
-It's very good, very street.
Exactly what we're developing here.
We can start recording an album right now.
-Go ahead, we're ready.
-What do we do? Talk about a contract?
-Yeah... We could, yeah.
For me to release your album,
there will be a special condition.
-Go ahead.
-I want to fuck up Apash Music.
I need help with that.
-That's settled.
-Wait, wait,
you're putting us in trouble. What do we gain from this?
-It's simple, if you're efficient,
I'll pay you 100,000 euros, regardless of the release figures.
But,
if Apash Music releases an album,
I'll stop everything.
-No problem.
How do we do it?
-They just signed a girl.
I know she was part of
a group in Marseille that never made it.
So, dig into her past,
scare her.
Cause her trouble. I don't give a damn.
But I want that after her,
no artist will want to rap for Apash Music anymore.
Is that clear?
Subtitles: VDM