...
*Rap music
...
Hey what's up
MC, you're on the throne, Apash is gonna scalp you
I'm a serial cutter, my mouth is a scalpel
Your career is over, at the mic, I'm M'Bappé
You're outdated like Facebook
I'm taking your place, it's fate
I can rap fast and rap slow, you’ll be left behind like ten years ago
Victim, it's been a long time since you were on the starting team
I record with a real veteran
You want to end my career, but tell me how
Porque porque porque
You're not in the street, I am there every day, and we've never seen you
Check out my new clip and tell me if it gets views
I'm the fresh blood
in the game, and you understood everything, you'll never have my flows
Even if you spend all your money
If you're not with me, you're against me
Let's be clear
I'll end your career, nothing personal, it's just business
You've done your time, but now I take your place
And even if I have to shut you down, I will take
my share
You've done your time, but now I take your place
And even if I have to shut you down, I will take my share
Good good good night
Good good good night, good good good night
He breathes loudly.
-What are you doing?
-Shh. *-Good good good night
Good good good night
-There, for us, it's a big hit, no doubt about it.
-Okay.
-By the way, did you see the PSG match last night?
-Yeah, I watched the game. -They're very strong in Ligue 1.
In the Champions League, it's tougher.
That's good.
Good flow,
good lyrics.
Congrats.
-Thank you very much
-You're welcome. -Are you thinking of releasing
the track in rotation?
-We'll see, you'll upload it on platforms,
streaming, we'll see how the fan base reacts.
If it hits the joke,
I'll follow you.
-Cool.
-When you're the boss
of Skyrock, do you have to screw everyone over or not?
-Here's good news. -DJ Sno always
has my blessing.
-That's the most important.
-Thanks, Laurent. -You're welcome.
-Well,
I have several good news.
Regarding the tracks recorded with Mounir, he won't release anything
for now. The legal department is on it.
They promised him compensation and we will recover the rights.
-If he tries to release the songs, will you give him trouble?
-Exactly. We'll explain things to him
so he doesn't try anything.
-You're the best.
-And for the rest, I got Fif from Booska-P.
He loves the album.
He's offering us a week of banner on the site.
-That's awesome. -And Rapelite is interested.
This afternoon, we have Le Parisien.
-It's killer, but how big will the article be?
-I'm negotiating for a full page, but we'll get a good article.
-OK.
Can't we do a big TV show?
-I'm trying to get Hanouna,
but it's complicated.
-I'm fine starting with rap media.
-Yeah? -You need to do
a major media, something people
watch.
-I don't feel like acting the fool.
-No one is asking you to act the fool.
-Let me handle the promo, OK? -Oh, bastard.
-What?
-Bro, it's intense right now. -What about?
-Mastar is releasing a reissue of his album the same day as you.
-What? -I swear.
-Is he serious?
-Damn...
-Did you know?
-Why
are you doing this?
-Because I want to.
-But wait, Driss, Apash's album is good.
Bouneau is putting a track in high rotation.
Les Inrocks want a cover. -I don't give a damn.
-I'm telling you this because I know you.
If you want to hurt him, you'll end up hurting yourself.
The media will only talk about him, he's the new thing.
-Will the media only talk about him? We'll see. Did we say everything?
-Master, you're doing whatever you want.
-Come on, go ahead.
-Hello?
Fuck...
-Fuck.
-Hello yes, good morning. *-Yes, good morning.
-May I speak with Me Doumier? *-Is it regarding?
-From Mr. Diabi. *-I'll put you through.
-OK, thank you.
*-Hello, Driss? -Hi, Noah.
*-How are you? -Yeah, and you?
*-What's going on? -I have a few questions.
It's about my reprieve. *-Yes?
-What do you want to know?
-Did you see his face when we entered?
The girl, she'd never seen guys from the neighborhood
in her shop before.
-Oh, Apash? Apash?
Come see.
-What, bro?
-Don't act like that. Come on, cousin.
-I'm not acting like that.
If you want to see me, come.
-We just want to talk peacefully, there's nothing.
Can we talk, right?
-Yes, but I'm in a hurry now. -I don't understand something.
Why do you bite, and we don't?
-What, do you want to eat?
Do you want something? -What's in it?
-Go ahead, go ahead.
-Don't pretend you don't get it. We see, you’re doing your features
with Mastar, Lacrim. -And us, nothing, cousin.
Yamar makes music, you know. -You and I,
we've made songs together. -I remember.
-You're showing off.
-Stop. -Let's do something together.
Something professional. -I'm down.
-I work, I do my stuff, I’ll try to bite
for myself and when I have strength, we'll see.
OK?
Let's connect, guys. -Hey, brother,
don't forget you rap about the neighborhood.
It's starting to talk badly about you,
it's weird.
Be careful.
-Chinese, go get her. -Yeah, yeah.
-What's happening?
-Don't make noise, it's a surprise for Lila.
-Ah.
She laughs.
-Did you see everything? -Alright, yeah.
So, the lasagna is for tomorrow.
-Did you see all this? -You guys are crazy.
You're completely crazy.
What got into you? -What is all this?
-Mom told me you sent your file for school,
we brought some stuff to celebrate.
-It's the best restaurants in Paname. We didn't joke.
-I'm not accepted yet.
-Your file is solid, why wouldn't they take you?
-I need to get a scholarship, school is super expensive.
-If it works out for me in music, I’ll help you.
Now, you need to get out of here
and crush it.
-Look how strong she is, the little shrimp,
she’s been working out.
-That’s a langoustine, Brahim.
-The lobster is strong, right there.
-Come on, sit at the table.
Pass the plates, honey.
-It's simple, auntie, we took everything.
-Sit down. -There’s Lebanese, Greek.
-You’re crazy, we have enough to eat for 3 days.
-No, wait.
-Your brother is crazy, honey.
-Look at that crazy pastry, it looks like a real lemon.
-That one’s yours. -Show me.
-We’ll share it. -It’s really beautiful. Oh, no.
-What do you mean, no? -Look, mom.
-Show me.
*Ringtone
...
*-Aubervilliers police station. -Yes, hello.
I am at Place Paul Langevin, there’s a crowd of young people,
with an armed guy.
Send a team. *-Place Paul Langevin?
-Yes, that’s right. *-We’re sending a team.
Your name, please. -Sorry?
*-Your name?
...
-Who is that, the cover?
-Isn’t that the rapper? -It’s Mastar.
-Is this where he lives, Apash?
-What do you want, huh?
-Calm down, relax. Where is that little bastard?
-Do you think you’re at your mom’s, bitch?
Go home, it’s better. -Relax. Are you a kaïra?
-I told you. Are you deaf?
Come on, get lost,
Get lost, man.
There are no stars here.
There are no Mastar here. You're nobody's star here.
We're going to get involved, us.
Get out of here, cousin.
-Beat him up.
F*** him.
Sirens
...
Commotion
-Idiot!
-Hey, you're saving his life. You're saving his life.
...
When you leave, come back to see me.
Dirty dog, go on. Look at me when I talk to you.
Look at me carefully, dirty slut.
You wanted to f*** me over, too? Look at me when I talk to you.
Come back here. Let go of me.
Sirens
*-We just learned about the arrest
of rapper Mastar in a neighborhood in Seine-Saint-Denis.
He was in possession of a firearm.
The police refuse to comment,
but rapper Mastar is still under a suspended sentence.
-Excuse me, boss, can you turn off the sound?
*-We'll be back later...
-Everyone's talking about it on all networks, it's crazy.
-Don't forget to post something on your social media.
*-Yeah, family, it's Apash. We're here.
It's the release day of my album.
Damn, this pisses me off.
-Try to smile.
He sighs.
Well, Clément...
-Go ahead, go ahead, it's okay.
Yeah, family, it's Apash. My album drops today.
We worked on it for 3 weeks with Sno.
I hope you'll love it. Go hard in the stores
and crush it on streaming platforms. Apash!
-And there you go.
-That's good, right there. A smile, good.
*-After rap.
-Hi, my friend. Hi, my friend, it's time for After Rap
with me, Pascal Cece, and the team.
Paoline. -Hi.
-Yérim is here.
-Always here. -Hi, Yérim.
Today, he's releasing his album and he's with us, it's Apash.
Listen. *-MC, you're on the throne
I'm a serial cutter My mouth is a scalpel
Your career is over
At the mic, I'm M'Bappé
You're outdated like Facebook I'm taking your place
It's fate, it's mektoub
-Apash, that's also part of it.
*-I know how to make money
Because I know how to sell pure. We're the best, that's clear
I always stay close to the real thing
-So welcome to the show, Apash.
I'm very happy to have you here.
This is your first time, right?
-Exactly, it's my first interview.
-Come closer to the mic.
-It's my first show, I'm really happy.
-Big exclusive
for us today
on After Rap, Apash's first interview.
It's on Mouv'.
*-Mouv'. *-Until 8 PM.
*-After Rap. *-Mouv'. Pascal Cefran.
*-Mouv'.
-Apash, you made a splashy entrance into the rap game.
-See, Pascal, we work hard
for that, so if people like it, it's a big deal.
-We had the chance to listen
to the album exclusively with the team.
It's fully approved.
It slaps.
We approve, congratulations.
-Thank you very much.
-Let's remind everyone that you made your buzz with your first track
featuring Mastar.
You see, Mastar,
he was arrested. What can you tell us?
-No, Pascal, what are you doing?
-I didn't follow.
-He was arrested on the day of the reissue
of his album.
Apparently, he was
in your neighborhood.
Is it a coincidence?
-Yeah, I...
-I'm asking, you see? Are you on bad terms?
-No, no, not at all. Well...
No, no.
-Plus, you did a track with Lacrim
who is Mastar's sworn enemy,
you don't mention names, but we can guess who you're talking about.
No? -Listen, Pascal,
you tell yourself whatever you want, I came to talk about my album.
-Here we go, moving on to the album.
-OK, I think
we won't know more.
Of course we're going to talk about your album, Apash.
It’s out today. Ask all your questions.
It’s happening on Mouv'.
*-Until 8 p.m. *-After Rap.
*-Mouv'. Pascal Cefran.
-If the girl talks to me too much about Mastar, we stop everything.
-We won't be able to avoid the subject, everyone’s only talking about that.
Doorbell
Beep
-So, Apash, this is your first album.
-Exactly. -What are your first impressions?
-Honestly, I’m really happy. Happy.
My mom is proud of me.
Well, after that,
it’s just the beginning, there’s still everything to do.
-It’s a good start, anyway. What are your inspirations?
Do you have models in French rap?
-For real, I listened a lot to the old school,
whether it’s Kool Shen with NTM or solo,
Mafia K'1 Fry, obviously Booba.
-Mastar?
-Yeah, yeah. Yeah, Mastar.
-He’s the one who spotted you.
Can you tell me
how it happened?
-I don’t know if he spotted me, but I made myself known to him.
-What do you mean? -I broke his Planète Rap.
-And he produced
your album?
-No, but I worked with Sno
who has worked
on almost all his albums.
-Are you on bad terms?
-No, he’s doing his thing, I’m doing mine.
-I saw he was arrested with a weapon in your neighborhood.
Do you think rappers
will always be caught up by the street?
-Sorry, Karen, can we stop here, do you mind?
-No, OK. -OK, I’ll see you out.
Thanks, Karen. Come on, we have a busy day.
-See you soon. Thanks, Apash.
-For talk shows, it’s not looking good.
There’s still a small chance for Hanouna.
-What’s the problem?
-Mastar takes up all the space. He ruins our promo.
-We need to mess up.
He did it on purpose to create buzz and he’s boosted his street cred.
-He’s on probation.
He’s not going back to the shelf to sell a few albums.
-It’s not about selling albums, all this, it’s so that we
don’t sell any.
Could Jangle not stop this reissue from coming out?
-Next time, you go tell him directly.
He’s the one who decides.
-We’re doing something crazy to make buzz.
-Clément, it’s not over. There are still
radios and the Adidas evening. Booska-P is covering the event
and Fif will prioritize you.
-Will we get free stuff? -No one will talk to you about Mastar.
It will be packed with influencers. Do as many stories as possible.
-Since earlier,
I’ve been talking to you, no one’s paying attention to me. I look like shit.
Huh? -OK.
-OK. -You keep going on about it.
It doesn’t bother me.
I am an Algerian.
Look, there are lights and everything.
-You’ve never seen lights,
Brahim? -It’s beautiful here.
-Hi, how are you? -Good evening.
-Good evening. -Thanks.
Good evening. -Are you well?
Murmuring
...
-This way, Cut. Cut over there. -Wait two seconds.
Are you OK? Good? -I’m good, and you?
-Want to take a picture? -For sure.
-Cool.
...
It would be cool to do a Cut Killer Show.
-With pleasure. -We’ll organize that.
-Whenever you want.
-Be careful with him, he’s the future.
Hi, handsome. -Thanks, bro.
...
-He’s a real star now.
...
-Is it good? Thanks.
-It’s so nice
to be peaceful
No need to think again
about the struggles we kept putting off
It’s so nice
to be so free
This morning,
I wake up with a light mind
with no one in my bed
I don't want you to follow me
I prefer to stay solo
I prefer to stay solo No, no, no
I don't want you to follow me I prefer to stay
solo
I prefer to stay solo
That's fine with me
I don't want you to follow follow
Follow follow
Cheers and applause
...
-Hey, there's Fif, there's Fif.
-Yo, Apash, how's it going?
-I'm good, and you? -Are you doing well?
I'm making a quick video, say a word?
-What do you want me to say? -Alex, are you filming?
We're with Apash, this year's rap revelation.
Your album is coming out today, how do you feel?
-Honestly, I'm feeling great.
The feedback is good, it's killing it, you know.
-What are your goals for the first week?
-I don't have any, it's the first album.
As long as I can do right by my mom, that's enough.
-Sorry. -Yes?
-Where are the free shoes?
-I don't know, I'm just a server here.
-I'm used to it,
I think a lot of restaurants, they ask me for photos.
Do you know who Matt Pokora is? We went on vacation.
-Sorry.
Are you Just Riadh? -Do you want a photo?
-No, I want to do a story for my guy, he's a rapper.
-Who's that? -It's Apash, you see?
-Apash? -Yeah.
-I see who he is. Do you want a professional-style video?
-A quick chill story.
-That's my job. A story costs 10,000 euros.
-Huh? -10,000 euros for a story, bro.
Go talk to my agent, handle it directly with him.
-You make videos on your phone, and you have an agent.
-Go see my agent, it's easier.
Good evening, my guy. -You're a bit annoying.
-Not even, bro. Last night, Matt Pokora,
we went to Marrakech, did you see the photos?
-Awesome, clean, good luck. -Thanks, bro.
-And go all out.
-Yes, good idea.
*R'n'B music*
-You responded really well to Fif.
-You liked it? -Yeah.
You stayed positive and that's what matters.
-I didn't know what to say.
-The public doesn't know
about our struggles.
You did well not to talk about sales. Stay
focused only on the positive.
Are you listening to me?
-Yeah, yeah, yeah.
-I see.
I'm going to recharge.
OK?
-Thanks, you're welcome.
How are you? -I'm good, and you?
-Yeah, fine.
-If you're looking for Francis, I don't hang out with him anymore.
-No, I came to congratulate you, your album is crazy.
-Thank you.
Why are you singing here? It's the rappers doing showcases.
-I'm the Adidas France ambassador, that's why.
-Seriously?
-Yeah.
-Otherwise, you didn't come with Gringe?
-No, I'm not with him anymore.
-Sorry, can we take
a picture together? -Yeah.
-Take a picture.
Thanks. -You're welcome.
-Can I do it too? -Yeah, go ahead.
-I really adore you.
-Thank you very much, thank you.
Uh...
-What were we saying?
-Don't you want to go for a walk?
Want to get some air? -That's fine with me.
-Sorry, where are the free shoes?
...
Flush
-You're a weird guy. Are you following me, bro?
-I'm not following you. -You're weird.
Do you want me to call some people?
I'm calling security right now. -What do you mean?
-Security... -I didn't do anything, bro.
What? I didn't do anything, why are you...
Hand me your phone, you're going to call the cops.
-Send the phone, bro. Send it.
-What's your code?
He mumbles.
What's your code? -Security
-What's your code? What's your code?
-I'll give it to you.
-Hein ? -0307.
It's my birthday.
-What did you say? -It's my birthday.
He mumbles.
-You've been into music since when? -Since I was little.
-Oh yeah? But your family is in showbiz, right?
-Yeah, well it's not them buying my albums.
It helps a bit, but...
-Yeah, I admit. It works for you, you're selling crazy.
-You too, you'll sell.
-I don't know, Mastar kinda screwed up my promo.
-It's weird, rappers, you invent stories about yourselves.
-What do you mean?
-Your Mastar, it looks like he's from "Gomorra",
but he lives in my neighborhood.
You also kinda lie a little.
-No, I only tell real stuff.
-You were really dealing at 12?
-I wasn't dealing, I was a lookout.
I started dealing
after I got out of the center.
-You say that like it's normal.
-When my dad left, he left some mess behind,
so I had to handle it.
-Oh yeah, OK.
And when you talk about girls, is that the truth?
-No, that's just show.
-Because I probably ain't your type of girl.
The rappers,
you prefer them fixed, right?
-Wait, aren't you fixed too?
She laughs.
Anyway,
with Gringe, is it really over?
-I told you, no?
Clément,
I don't chain up rappers.
Children shouting
-Oh, Chinese?
Chinese?
What did you do? -What?
-What did you do last night, you idiot?
Just Riadh
says he kidnapped her
and forced her to post for you. -What did he say?
-The guy's crazy.
He shit himself all by himself.
*-The family, all I posted
about the rapper Apash, I didn't post anything.
One of his guys attacked me, took my phone
and posted stuff. I didn't put anything.
This guy needs to be boycotted.
We need to boycott Apash. He shouldn't make it, he's useless.
He comes, attacks me, doesn't know who I am, bro.
So, that's it,
just wanted to tell you that. Take care.
-What do you want to do with him?
What do you want to do
with him?
-You, you throw caps.
-Hey, what's wrong with you?
Mind your own business,
next time.
Vibrator
Answer him, please.
...
-Inès, it's William.
-Pass me the jam,
you idiot.
-OK.
Alright, I'll pass it on.
Thanks, Inès. Bye.
-So?
-There's still good news. You're going to Hanouna on Friday.
-Seriously? -Yeah.
-That's awesome, that's good news.
-Yeah, it's good news.
-It's good news, huh? And thanks to whom, you bastards?
-Is he serious? -Yeah, I'm serious.
TPMP, thanks to whom, TPMP?
-Let him enjoy it, it's fine.
-How I... Hey, I'm too hyped.
Honestly, I'm too hyped.
"Gnégnégné, jam."
"You idiot..."
Thanks to the idiot, you're going to TPMP. The idiot...
He laughs.
-Clément?
-It's good for me. -Thank you very much.
-I sent your tracks to a buddy, he did a little story, check it out.
*-You've done your time But now I take your place
And even if I have to shut you down I take my share
-But it's Soprano.
The crazy thing.
*-Buena buena buena noche Buena buena buena noche
-You nailed it, Inès.
That's awesome. -Yeah.
-Clément, it's time.
-Yeah? -We gotta go.
-Antenna in 2 minutes. -Shall we go?
-I'm following you.
-Thanks for being with us, my loves.
This is the event.
And the event is here, on TPMP because Apash is here.
Applause for him.
Apash!
Apash! Apash!
-APASH! APASH! APASH!
-Apash! Apash! Apash!
*He makes an Indian cry.
They laugh.
-He's crazy.
-I'm like crazy.
I just hope you won't smoke
the peace pipe with Doc Gynéco. Bam...
A little humor doesn't hurt.
-Look at Doc Gynéco.
-He doesn't even know where he is.
They laugh.
-No one knew you and you had a meteoric rise.
The guy took the ski lift
and went straight to the top.
-Yeah, it's incredible.
-You love it.
-Every morning, I'm still shocked.
-You just want
to enjoy. -That's all.
-Your album is a killer, honestly. Who listened to it?
Thanks,
even the ieuvs
listened to it. Everyone loves you
like crazy.
We love your mentality, what you do
and we love guys who started from nothing
and took off like that,
straight up. -Thanks for the invitation.
-Cyril is doing good promo.
-Yeah, he enjoyed it.
-There's a guy
who gave you a little boost,
like that, it's Mastar.
-He has to
talk about Mastar now? -Yeah, it's normal.
-Logical.
-In rap?
-Yeah,
we did a track together.
-You're trying to confuse me.
-No, calm down, there's nothing.
-Are you okay
with him? -Listen, I'm good.
-Are you in a fight?
-Wesh, he's pushing a bit, right?
*-A weird deal?
-I have very little time to dedicate to others.
I'm only focused on my music.
-Yes.
-That's good, quick response. Don't get involved in his game.
-That's the right attitude.
-I don't like
clashes.
I don't like when there's trouble.
Laughter
I like
when people get along.
Tonight, I wanted you to make peace with Mastar.
-What do you mean, he wants to reconcile them?
*-He's not on the set.
But I have better, my loves,
I have better.
Mastar is here.
-Damn! -Why is he calling Mastar?
-He's doing another Booba-Kaaris.
-Mastar! Mastar! Mastar!
-MASTAR! MASTAR!
-Look, Clément isn't doing well. -No wonder he's not doing well.
-Are you okay?
*-Good, and you? Hope we still have the same haircut.
-We're here,
bro. Do you like it like that or not?
*-I love it.
-Do you prefer my haircut or Apash's?
*-The Village People, I'm not a fan, so probably yours.
Laughter
-Bam!
Mastar...
-We were saying: "Cyril, he's a good guy." He's good for nothing.
*-I'm calm,
in my cell, at Fleury.
-You're in the slammer, huh? *-Yeah.
-Oh, my brother, how do you do it?
The guys can come
anytime. *-Is Apash here?
-Yes, he's on the set, he hears you. You can talk to him.
*-Congratulations on your album sales. You didn't sell anything,
but you tried, that's already that.
-He's struggling with life. What's his deal?
Laughter
*-Cyril, just one question.
Did he tell you the little story about our feat?
Car, apparently, a platinum single,
a lead single.
The streams were bought by a competing record label.
They tried to shut me down. He knows it very well.
-He says anything, I don't know what he's talking about.
*-How can you have a platinum single and sell so few CDs?
-Really, Apash?
You can tell us everything here.
*-Radio silence, stammering.
-I'm not talking,
it's nonsense. He's bored, he wants to spread rumors.
-Master, could you
reconcile yourselves?
-He called to make peace, you think?
*-I came
to his city to explain about a stolen beat.
He didn't dare come, he sent his friends.
-What is he talking about? When did he pass by?
*-Now, I'm in prison.
And you, flaunting with your little shirt, you think you're
Francky Vincent...
Laughter and applause
-It's not looking good.
-Clément, he's not doing well.
-Oh, I knew it. -They set him up, actually.
-It's an ambush.
*-He's my child, I gave him strength.
But kids are ungrateful.
You're not selling anything
and you're coming here to boast. -I'm not your kid, already.
And you, Cyril, what's your trap,
what's the deal? -It's to make peace with you.
-No, no, no, no... *-Dude, I, I, I...
I want to make music. *-Blablablablablabla...
-Hey, what do you want? What do you want? You know what?
Your shitty show,
I don't care, I'm leaving.
Booing
...
*-Master, big kisses.
-Fuck...
Subtitles: VDM