...
We're hitting with a code.
...
-Can you go, please, bro?
-Rayan, how's it going? Are you alone? Where's Clément?
-He's here. -My rest.
Are you okay? He's here. Nas,
come down quickly, there are the Yankees. It's rush hour now.
So? -See, he's good. He took back
my job.
No one recognizes him anymore
on the street.
-He's always been better than you.
Shut up.
Was that your clip, by the way?
-Relaxed.
-Is it over? -Yeah.
-Great.
We can seriously start working on your album.
We're going to work as a family, like PNL.
He nods.
Did you see how they're blowing up? They do everything themselves.
-Do you think you can handle everything alone?
-Yeah, why? I'll pay for the studio sessions.
The marketing, I'll pay for it. I even plan to give you
20,000 euros in advance.
What's wrong?
Oh, it's been
how long have we known each other, Clément?
-15 years, I think.
-15 years.
Have I ever screwed you over? Have I ever put you in trouble?
When your father left,
was I there or not?
Who paid off your mother's debts so she wouldn't worry?
-It's not my fault. -No, but your dad messed up.
And when you got caught, go ahead, tell me, who was there?
-It was you. -Exactly, it was me. You're weird
since you've been hanging out with those damn Mastar and Omega sluts.
We need to work together now.
-OK.
Suffocation
-Fuck, what the... -Sergio?
Hey, hey, Sergio?
-Rayan, why are you letting him hit?
-We need to take him to the hospital. Call an ambulance.
-Listen to me, are you doing this on purpose or are you stupid?
Never bring an ambulance here. Just call the cops.
Poor idiot, help me carry him,
we're going to put him in the car. -Come here, bro.
-Don't let him hit the table. Look at the state he's in.
Damn!
-My friends,
if we sign with Jangle, I'm throwing a damn party.
The girls are already hot. Check out the scene.
She said: "I like you, everything."
-Calm down, Chinese, we don't know what they want yet.
-They're going to offer us a contract. His track with Mastar is number 1.
-The general public doesn't know me. -With the music video, that could change.
-Would just one song be enough to sign with a record label?
-It was enough for MHD. It was enough for Niska.
It even was enough for Kamini.
-Kamini? Why is he talking about Kamini?
-Never mind. Whatever they propose, we don't mention Mounir's name.
We haven't signed anything, shut up. Especially you, Chinese.
-It's not me who said yes to Mounir.
-We'll let you handle it, you're the manager.
-I have my projects, you know that. I'm just helping you, that's all. OK?
Come on, let's go now.
-It went really well.
I love what you do.
-Did you see who that is?
-Who's that? -Chris Macari, dude.
-Who's that? -Is he serious?
-The guy who makes Booba's music videos.
-Did he make all his videos?
-"Game Over", "92i Veyron", "DKR", that's him.
-You're not serious. -Since the beginning,
hasn't he changed? Maybe he'll do your next video.
Huh?
Who knows?
-Alright, Brahim, stop talking.
-Apash, we believe in you. We all want to work
with you and your team. So we've decided to offer you a contract.
It's a standard 360 deal.
If you want to look at the details, go ahead, take your time.
-How would it work?
-We would support you on your album. -As an artistic director,
I'm here to help develop your image,
your brand. That's my job. We have a whole team working with you.
Community manager, press attaché,
and for productions, we'll call on Sno.
-Great. And Mastar, what about him?
-We offered him the production deal, but he hasn't responded yet.
-There's no advance, right now.
-For a beginner artist, that's always what we propose.
-But a beginner artist doesn't do well on streaming.
He doesn't get 7 million views, we agree, right?
-Alright, listen, Apash,
we didn't plan to tell you,
but apparently, your friend decided to go straight into negotiations. We will need to take this into consideration.
in the negotiations. We will need to take
this element into account.
-What do you mean?
-We have
some information
which proves that the majority of views
have been bought.
-How is that possible?
-Have you seen record labels buying views
for their artists?
Here, a competing record label bought these views
about the feat he did with Mastar.
-Why? He's not with them.
-By giving him visibility, they weaken
Mastar.
-And they break the communication strategy we had planned.
-What do you mean? I don't understand anything.
-It's the tracks that are doing well on streaming
that are played on the radio and, as a result, are made into music videos.
By blowing up the feat you did with Mastar, they have
ruined our plans.
-Actually, if I understand correctly,
everything is fake.
There's no buzz around me, is there?
-Let's say...
we really believe in you. -Yeah.
-But indeed, there's still a lot to do.
-You took a shock, but that's how it is, it's the rap game.
-When does the music video come out?
-Ah, that's Mastar's decision.
Don't be mad, Jangle is offering you a contract.
-You're offering a contract without an advance
to avoid taking risks.
-When you signed up for deliveries,
did you ask for an advance?
Given your situation, it's a good contract.
Take your time to think about it.
You're doing nothing,
tonight? -Well, no.
-I'm going to introduce you to someone.
-Speaking of which,
is there a way you could introduce me to Hanouna?
Because I do impressions.
-Do we have to bring him along? -Right now, I'm working on the Algerian.
"Money,
"it's stronger than me and you."
-So, are we taking the stairs?
-"You know..." Hey!
Nardinamouk.
-Hey guys,
I don't believe their story about buying streams.
They're trying to pull a fast one on us.
-I don't know if it's true, but it exists. Booba had
posted
videos of stream farms.
-What's that,
stream farms?
-They're buildings in China where guys run phones
24/7 to boost
views on music videos.
-That's how small French rappers
get more views
than Rihanna or Drake.
-So, are
they full of shit?
-Yeah, some are full of it.
-But, then, who should I sign with?
-I think we should go with Mounir.
-Mounir? But you're still thinking about him?
What exactly did he tell you?
That we should stay independent like PNL, right?
Huh? He knows nothing about music
and you know it very well. He's doing that to launder his money.
-You're only seeing the negative, not the positive.
-Like what?
-Protection.
With Mounir, we're safe on the streets.
-Security first, bro.
How many rappers have been taken out by crews?
Do you think
if that happens to us, Cicheman will do something?
-Plus, Mounir assured me when I was in rehab.
-You were in rehab because you were working for him.
That guy's full of trouble.
With a record label, you're sure to get paid.
-Paid? Jangle, they offer zero
and Mounir offers me 20,000 cash. -Yeah, I was there.
-Listen, Clement, you're my brother.
I dream of you smashing everything in music.
But if you go with Mounir,
I won't give up my projects for you.
I'm telling you. -Are you serious?
-Come on,
go to business school.
What will you do?
Manage the KFC in Clignancourt? Think about it.
-If you say we can negotiate
a better contract, I'm in.
But if we don't go with Mounir
and money doesn't come in very quickly,
I lose everything. I can't help my mother, my sister, and on top of that,
we're screwed here.
-Yes, but if you think like that, you'll never get out of your mess.
Something's happening.
You got buzz, you gotta take advantage of it. -Can we get a better deal?
-For now, they don't take us seriously.
-That's true. -It...
-But if the clip drops quickly, then yes.
It's a clip with Mastar.
-OK, let's try.
But if Jangle gives no guarantee,
we're forced to go with Mounir.
-Logical.
*Rap music
...
-Good evening.
...
-Yeah, like that.
Of course, of course...
-Who's next to Sno?
-It's Busta Flex, are you stupid or what?
Come on, let's go.
...
-Ah, I didn't think you'd come.
-I'm here. -How are you?
-Yeah, chill. -Yeah?
-Yeah, easy.
-Come on, I'll introduce you to someone.
...
Bruno, here, this is Clément.
The little guy I was telling you about. -Hi.
-How are you, good? -Nice to meet you.
-And his friends. -Welcome, guys.
-Are we at your place?
-It's my spot, in Paris.
-It's awesome here.
-The spot's good, huh.
-Come on, brother, just one verse. -I love it here.
-Bruno, come see.
-I'm coming.
Make yourselves comfortable.
See you later. -With pleasure, thank you.
-Come on, go ahead. Brother, just a little bit.
Maybe you don't even remember how to rap anymore.
-Hey, Sta-Bux, what are you doing?
Get up, brother.
We're not gonna beg you, it's okay. Everyone's asking you.
We're here.
Go ahead, brother.
-Yeah, yeah!
-Listen to this, look, I haven't lost anything.
It's true, it's awesome
When Flex-Stab is out
Control, cushion, pass, shoot
Into the nettles
Flexion, management
Accumulation
of passes by the hundreds
since 1994, giving tons
of torticollis
Flex
doesn't only go to Mali
To my movement
Even if we know that the movement
Slowly but surely
And hip-hop-wise
Represent, 100% authentic
93,800, 93,200 For my blood brothers
You already know, the wait has been long
Had to have a strong soul
Be as strong as King Kong
Morale of Viet Cong
Be confident
Stop believing
in the wind. Often, people talk
by raising things up And wherever it is
Do things thoroughly
Live in the present moment, grab a girl, bang her, and realize
that she's 16 years old
Cheers
...
-He hasn't lost anything, the old one. -That doesn't get lost, that.
-Like riding a bike, brother.
-Are you a producer? -I'm a press attaché.
-That's what I was saying.
I'm interested. -But no, Camille Lellouche.
Can I take a picture? -Yes, of course.
Sorry, huh.
-I want to be a comedian,
and you give me inspiration.
It's glitching a bit. -It's taking a while.
-My phone's glitching a bit.
Hey, especially the video where you shat yourself. In a video,
she shat herself.
Did you really shit yourself a little?
-No. Everyone gets sick sometimes.
That video did really well.
-The buttons.
-Bump button.
-It's under the skin, it doesn't come out.
It's under the skin. -OK, see you later.
-Is there a way to keep
your number? -No, there's no way.
You just ruined my evening.
-Huh? How so?
*Rap music
-It's Bercy 2008, right?
-Yeah, that's it.
-That's the 2018 concert. -You know your stuff.
Well done, your Planète Rap,
you totally nailed it. The freestyles, everything... You killed it.
-Thanks, that’s nice.
It’s crazy to talk to you in real life, I swear.
-It's okay, relax.
-No, like, you don’t understand.
When I was little, I learned to rap by listening to you.
In my dad’s car,
we listened to your songs, he loved you.
-He doesn’t love me anymore now?
-No, it’s...
He left a long time ago and I don’t see him anymore.
At least, he didn’t completely waste his time.
Thanks to him, I know
what you’ve done.
Like "I never needed to."
I never needed much in my life.
Never really liked grand things.
Overall, I really leave that aside.
-FOR OTHERS
-Don’t think I’m bitter.
-IT’S JUST THAT I’M NOT ONE OF YOU, NO.
-I never needed camouflage.
-NOT EVEN LADY V TATTOOS.
-I’m not flashy.
-POOR KID.
I JUST HATE YOUR SHOWCASE WINDOWS, THAT’S ALL.
-Well done, that’s my favorite title.
...
Oh, no, that,
that’s a very bad idea.
-Why do you say that?
-The singers on the cover of
"Inrocks" are trouble.
-Relax, there’s nothing.
-Otherwise, where are you at with record labels?
Have you signed? Do you have an album ready?
-Yeah, I’ve got everything ready. I’m hyped.
After that, it’s complicated, I’m with a producer from the neighborhood.
-Yeah, I see.
Well, if you have problems, don’t hesitate, call me.
I’ve been through that,
if I can help you...
-Thanks.
...
-Wow.
-Are you okay?
What’s your name again? -William.
-You’re the one taking care of Clément. -Yeah, that’s it.
-Who is Clément,
to you? -My best friend.
-Since you’re the brain of the team, you’ve become his manager.
-No, I just help them, that’s all.
-It’s always
like that. With Jangle,
is it progressing?
-We’re thinking.
-I wouldn’t think too much, myself.
You need to sign
while there’s buzz around Apash. I could make some tracks for you.
-For Clément, it would be an honor to work with you.
But the contract is terrible.
-The contract is terrible? What did you expect?
-At least a real advance. How much did Moha la Squale get?
-You can’t compare. Moha broke through with a clip that has 20 million views.
-We have a clip with Mastar.
That’s Mastar, though.
-Don’t rely too much on this clip.
-Why?
-I don’t know. Just a piece of advice.
-Do you want to smoke?
-No, thanks, I don’t smoke.
Are you a friend of Kool Shen?
-No, it’s Jangle’s art director who invited me.
-Inès? -Yes,
do you know her?
-Everyone knows Inès.
So, you make music?
-I’m a rapper. I did a feature on Mastar’s album.
-OK, cool.
-I’m not asking what you do, I listened, it’s cool.
-You like it? -For sure.
-Can you play me something? Do you have the track?
-Yeah, totally.
Here.
-Yes, yeah, I see.
I heard that track pass by.
-Do you like it?
-Not bad.
-Thank you.
Nice to see you.
-By the way, you have a message. Francis is expected, apparently.
What's that, Francis? -A code for the weed.
-The weed?
-Before I was a rapper, I used to do deliveries
and people still ask me.
I help out sometimes.
-Yeah.
-Clément?
Come here.
I'm going to introduce you.
-Well, I have to go.
-OK. -See you later.
-Bye.
-Busta, Clément.
-Hi, nice to meet you. I really like what you do.
-That's kind. -I'm a big fan of yours.
He yawns.
Brahim, get up, it's 4 p.m.
Plus, you slept with your glasses on.
-It's because otherwise,
I can't see in my dreams.
5 minutes, just 5 minutes, please.
-Come on, get up now.
-Five minutes, it's fine...
It's quick, 5 minutes. You won't give me 5 minutes?
...
-You don't want to stop now?
You're annoying.
-Why are you so mad at your phone right now?
-Mastar isn't answering me since the clip.
-Are you guys okay?
-Are you good? -Hey, hey.
All day long.
-All day long now? -Yeah.
-Alright, see you later, man. -Yeah.
SMS
-Why are you smiling like that?
Mastar
Did he reply?
-It's Louise, the singer from yesterday. She wants me to come over.
-I knew there was something.
I saw her,
I know women. She wants you to hook up with her.
-You think?
-I'm sure, man.
But what are you waiting for?
-What do you mean?
-Go ahead.
-Do you think you can handle it?
-Are you serious? Go ahead, don't worry.
-Are you sure?
Go ahead.
Doorbell
How are you? -You were really quick.
-I wasn't going to make you wait.
-Come in.
So, did you bring Francis? -Yeah, yeah.
You didn't tell me you didn't smoke? -Yes, but it's for my boyfriend.
Come on, I'll introduce you.
I'm introducing Clément, arriving with Francis.
-How are you? -Hi, everyone.
-Clément, do you know Gringe?
-Yeah, yeah, nice to meet you. Congrats, huh.
-Thank you very much.
-Uh...
So, then. -And thank you.
-Great. -How much do I owe you, then?
That'll be 50, please.
-Alright, 50. Here you go, my friend.
-Thank you very much.
-Do you only deliver locally? I live in the 14th.
If you can give me your number...
-I'll pass your number to him, Clément, if that's okay?
-Yeah, go ahead, do that. -Thanks.
-Perfect.
-Well, I'll leave you guys.
-I'll walk you out.
-Go ahead.
-Great. -Have a good evening.
-Anyway, it's nice that you came so quickly.
-No, it's normal.
-See you later.
The door closes.
-I am Pablo Escobar of the life, you have the Medellin cartels.
He's my Tunisian friend.
It's Pablo Escobar, I am his Tunisian friend.
With Pablo, we were, at the time, in Lampedusa.
Everyone was selling cigarettes, quietly,
and we made our way, our cartel.
Don't hesitate to send news.
-I told you
not to make videos here, asshole. Do you want to blow our cover?
Put it away or I'll break it in 8.
Fucking shit...
Where is Clément? What are you doing alone here?
-Because Clément went to deliver to an old client.
He's coming. But don't worry, I got this.
How are you, Mounir?
-Are you okay!
Door
Oh, Clément, where were you?
-I don't want to talk about it. -Good. Listen to me.
I rented a studio. The best.
The guy who makes the sounds is the best in Paname.
So, are you ready to work?
SMS
...
-Sorry for dropping in like this.
But I didn't have your number. -Now that you're here, tell me.
-You were eager to work with Apash, right?
-Yeah, I think he's talented.
-Except that Clément, he's leaving with Mounir.
-Are you sure?
-Yes, he can't afford to sign without an advance.
Especially being in the neighborhood, it's too risky.
-What do you want me to do about it?
-Help me convince him or convince Jangle
to offer him a better contract.
-No, that's not my job. I do productions, I make sounds.
-You don't give a damn, you weren't planning to work with him.
-No, that's not it.
It's just that rap is congested,
bro.
Every week new faces arrive.
Guys with crazy looks
and unheard flows. Okay, your guy is good.
But he's not the only one. Really not.
-No. Rappers like him, with his style and charisma?
There aren't others, you know that.
And the clip with Mastar is coming.
-I told you not to count on that clip.
-What does that mean?
-There won't be a clip.
-Why?
-Sorry.
-Does that mean it's dead?
He's going to leave with some shitty old beatmaker
when you could have
destroyed everything together.
He sighs.
-Hey, bro?
I can
help you.
But it has to stay between us.
-Okay.
-Really.
-Okay, okay, yeah.
-Clément! Clément!
Your clip is amazing!
-What clip? -Your clip. We're only talking about that.
-What do you mean?
-I called you 20 times.
-I was sleeping, bro.
-Your clip is out, it's buzzing a lot.
Look at the number of views.
*Rap music
We have an appointment at Silver Music France.
-And Jangle? -It'll come, don't worry.
Are we going? -Yeah, I'm getting ready.
Brahim?
Get up.
-Five minutes, come on, five minutes.
-Come on, Brahim, start filming.
Especially mention Silver Music. -Don't worry.
-Are you sure about this? -Don't worry.
-It's good, it's filming.
-The brothers,
we're at Silver Music. We're coming with some heavy stuff.
So stay tuned.
-But if Mounir finds out about this?
-Forget it, we're raising the stakes.
Wherever we go, you film Clément.
-Apash, welcome to Silver Music. I'm Nicolas Gramond.
-Hello. -Nice to meet you. How are you, guys?
Come, I'll show you around. -Yeah, for real.
-Want a drink? Sorry, we're a bit late.
-No, it's okay, it'll be fine.
-How did this clip come out? -We don't know.
It could come from anywhere, it's already happened.
It could be a hacker, an editor,
a delivery guy... I don't know.
-Or maybe it's
your team. -Seriously?
-Yes, you have access to the videos.
-You're the one selling the most. Why would we want to double you?
-You ask to make the clip, I forbid you to release it,
and it ends up on the Internet. That's a lot.
-The little one is at Silver Music.
-See, it had no interest
for us for the clip to come out earlier. Now, everyone wants it.
-What do we do?
-We make him a new offer.
Join as a co-producer on his album.
You’ll gain on all fronts.
-You like him, but I don't give a damn about him.
I will eventually find out who did this. If you’re involved,
we’ll settle the score.
-Are you threatening us?
-When I find out who did this, we'll be beyond threats.
-So? You see, now we're starting to talk seriously.
-But it's not much, 30,000.
-Yes, but my strategy is just beginning.
Phone
-Not bad. -And there you go.
You see, when I talk to you?
...
Yes, hello?
No, it's William, his manager.
-Apash, we have a better offer for you.
We're sticking to a 360 deal.
But also, we're agreed on an advance of 50,000 euros.
-And Mastar will
co-producer of your first album.
-Clément? -Sorry, I'm listening.
-And he'll do a feature with you.
-That's cool.
-Yeah,
but 50,000 euros is too light.
-Sorry... William, is that right?
-That's right. -I'm not
a carpet dealer.
I understand you want to raise
the bids, but think about the relationship you'll develop
with the record label.
-Good foundations are necessary.
-Speaking of good foundations, we want 100,000 euros.
100,000 euros for Clément.
-Plus 30,000 euros for my manager and 10,000 euros for my community
manager.
-We've already had this discussion.
I explained about stream purchases, I was sincere.
-Everyone's talking about rapper Apash.
The rapper who did a freestyle at 300 km/h on the ring road.
Brahim,
how many views does the clip have?
-We're at 6 million. By the end of the week,
we'll be at 40 million.
-There you go. We'll let you think about it.
Meanwhile, we're going to Concord Music.
-Concord?
-Is that okay?
-Seriously?
Phone
-Omega Music, good morning.
-Hello? Yeah, it's Mounir.
Get up,
go to Cicheman's and pass me
little Clément. -Mr. Cicheman is in a meeting.
-You didn't understand what I told you! Listen to me carefully.
Go to that bitch Cicheman's office and pass me Clément.
Otherwise, when I arrive, I'll fuck you and your whole family. Understood?
-Uh, okay... Yes, yes.
-Mr. Cicheman, there's a Mr. Mounir who is very angry.
If I don't pass him M. Apash, he says he's going to fuck
me and my whole family.
-You work at a rap label.
It happens all the time. -It happens, I believe.
So...
-You haven't signed
anything with Mounir?
-Are you afraid of him?
-That could cause problems.
-I won't sign with a producer who is afraid of other producers.
See?
-Logical.
-Yeah.
-So... -It's okay, we'll handle it.
-Yes, but...
-It's okay, no one will fuck you.
-Alright, thank you.
-Where are you going? -Fuck your mother!
Where is Cicheman?
Where is it?
-Here. -Don't move, I'll come back to fuck you,
dirty whore!
-He said... Oh, but... He said...
-Clément, you little fuck!
Where is Cicheman?
Cicheman! Bitch!
Ah, you want to fuck me? You want to do me?
Me, I don't get fucked, you bunch of fuckers!
*-Yeah, guys!
It's starting. Who signed the contract?
*-Who's with Jangle?
*-Wou wou, I come out of my tipi.
*-WOU WOU, I COME OUT OF MY TIPI. WOU WOU, I COME OUT OF MY TIPI.
-The good life. Got it?
-Hey, my friend, we're at Jangle!
We're going to blow everything up, we brought the city.
They were charmed.
-Wait, who are we with today?
-Tell them, tell them, tell them.
-We're with Inès.
-INES, INES, INES, INES.
-Oh, champagne!
Champagne, his mother, but no?
-You want to do it like that?
We're going to do it like that.
Okay.
The fucking of your death!
The fucking of your mother.
You're dead.
The fucking of your mother!
I'm going to f*** all of you, bunch of sons of bitches!
He screams.
Subtitle: VDM